I wrote this blog a few years ago during the last election when my mother was still alive. I’m reblogging it because it fits in perfectly with the ‘Growing up in the 1950s’ series I’ve begun on my other site, as well as what I feel about our current media and it’s effect on our society and our personal harmony.
I was talking to my sister Andrea yesterday about the election and what’s going on in the world. She’s been fortunate enough to live in a number of enviable places, including Europe, on a boat in the Caribbean, and now in an RV in the Pacific Northwest. Each of these locations limited her access to a lot of the TV shows and news reports (with the exception, perhaps, of the PBS News Hour), but she’s somehow always managed to keep on top of the important stuff.
Even though I’ve been firmly rooted in Central New Jersey, surrounded by hundreds of TV stations and unlimited access to the internet, I, too, have always tried to be really selective about what what I put into my head. I prefer not to hear about murders and mayhem, so I get my information from PBS, NPR, and W-QXR, our classical music radio station that broadcasts from New York (but with an app, can be heard from anywhere). I figure that if it’s important enough for them to report on a topic, it merits some attention. Then I go to other sources to educate myself further.
Neither of us can just passively swallow the news, no matter where it comes from.
Perhaps it all stems from the fact that our Dad was in advertising, and was very aware of the subliminal messages that were coming across the airwaves in the 1950’s. He made this little box with a wire to the TV, and whenever a commercial came on, we’d push a button to mute the sound, or ‘blab-off,’ which was what we called the gizmo. I can’t remember many of the jingles from that time frame because I just never heard them.
Once in a while Andrea and I would sneak and listen to an advert, and it was as if we were doing something deliciously naughty. That’s the only reason I’m able to sing the Alka-Seltzer or Winston jingles, two products that were ‘verboten’ in our household. Doublemint, Chevrolet, and Brylcreem (‘a little dab’ll do ya’) were OK. We were safe with those products and wouldn’t be tempted buy them because we had a Mercury, Dad used Vitalis (no greasy kid-stuff for him!), and ladies didn’t chew gum in public.
Do people today realize that even if they are not actively listening to advertisements when the TV is only on ‘in the background,’ that the messages are invading their subconscious? I am disgusted by all the pharmaceutical commercials that accompany evening television – advertisements that claim to ward off some of the ‘so-called’ unavoidable pitfalls of aging. My sister was lucky that she never really had to listen to all this!
We are bombarded with the promise of cures, tonics and creams for maladies ranging from wrinkles and osteoporosis to low-T and leaky bladder. We are exposed to topics that would never be discussed at the dinner table, and which are invited into our living rooms and given the best seat in the house! OB, ED, COPD, DM, AD, GAD, GERD, IBS, UTI – Do you understand these acronyms because I’m not going to spell them out for you. Depends won’t show, take the red pill, the little purple pill – but not together. And don’t call in the morning, unless the drug you took for anxiety makes you more anxious and maybe even suicidal, and one of the side effects might even be death and remember…we warned you about all this in that sweet-sounding voice when we showed you the couple watching the beautiful sunset with the lovely music in the background. Sure, it sometimes made you laugh, but that was the whole purpose.
I can actually remember the day that we got our first television. It was delivered and promptly set up in the center of the living room, although there wasn’t much to watch in the afternoon. Turn the dial and almost every channel had a pattern with an awful sound accompanying it. I think I was mesmerized by Crusader Rabbit. The 17” portable Philco TV was a ‘freebie’ when you purchased a freezer. I recognized it from the ad on the Internet; it had that foldaway antennae. $599 seems a pretty steep price for 1956, especially when you consider that you can buy a comparable freezer today at Costco for about $179, and an even larger TV for less than the $159.95 shown here (and in color, too).
My grandparents probably had the very first TV in the neighborhood, and everyone came to their house on Friday nights to watch the wrestling matches from Madison Square Garden. The kids in the family (there were so many of us) got to munch on pretzels and drink orange or grape ‘pop,’ but the coke and ginger ale was for the grownups so they could add stuff to it. Funny how you don’t remember things, but then you see photos, and it all comes back to you. ‘Gorgeous George’ was the big thing (wrestler) back then, and I actually do remember seeing his blonde curly hair being shaved off on March 12, 1959 after he lost a match. I was about eight.
I digress. I was going to start talking about Howdy Doody and Buffalo Bob and Clarabell and Shari Lewis – but I’ll save that for another time and another conversation. (Reminiscing about the past is such fun!)
The point that I’m trying to make is that we need to keep vigil over what we allow into our heads, our hearts, and our bodies.
Yes, we can get upset about terrorism and the Middle East, refugees and illegal aliens, the disparity between the rich and the poor, what’s in our water supply, how the food is tainted with chemicals and that the local Board of Education wants to spend almost $20 million to upgrade the air conditioning and heating systems in seven schools. (Is that even possible?) Or, we can realize that some issues will never be solved by us and are better left to people who are more equipped to handle them than we are.
We should use our energy and emotions to try to change things that legitimately bother us and personally touch us, rather than allow the ‘discord’ of the world to invade our personal peace (space), and possibly destroy our health. We can educate ourselves about candidates and vote our conscience. We can choose to buy local and organic produce and fight for GMO labeling laws. We can be charitable to those less fortunate than ourselves. We can sign petitions that we believe are worthwhile and call our senators to take action on our behalf. And we can use the mute button on the remote.
As Mandy Hale says, “Pick your battles. You don’t have to show up for every argument you’re invited to.”
(Yay! When I read this to Mom, she remembered some of it!!!)